Back to school shopping AND Toca Boca? Yes please!

Where was this kind of cool stuff when I was a kid?

Meet the Toca Boca Collection, exclusively at Target. It includes clothing, accessories, activity books and backpacks, among other things, and will make back- to-school shopping SOOOO much fun. The collection is designed for kids ages 5-9, but I'm pretty sure my 10-year-old is gonna want to get in on this action. Bringing kids' favorite app characters to life in toys and clothes is a brilliant idea, and I wish more app designers would do it.

Most things in the collection are gender-neutral, and will be found in between the boys' and girls' aisles of Target stores. The Toca Boca Collection debuts July 17, and if previous Target exclusives are any indication, it will be gone quickly (remember standing in line for Isaac Mizrahi and Lily Pulitzer stuff that disappeared in minutes?). So get thee to the nearest Target next week and stock up for school!

 

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If you need her on July 17, Emilie will be shopping at Target.